modern logo

Every brand or business has a unique symbol that gives it recognition and character. The audience whether or not they are the target market recognizes and remembers the company because of its emblem or the modern logo. A logo is an embodiment of a company, brand, or product and this is why it holds immense value in every aspect of an organization. Small brand, luxury brand, website, startup; every business needs a logo designing.

It can be considered the first manifestation of the brand. Be it an arched golden M or a bitten apple you can recognize it from afar even if you are not the target audience for the brand; this is the power that logo holds.

A logo is the visual representation of your brand’s identity and the most crucial asset of the company, if designed well it creates a visual stimulus that can translate into long-term sales growth. Consider the storefront, the business designs the entire display each month or season to captivate the attention of the audience and influence them to purchase from the store.

Similarly, a modern logo is a storefront of any brand, it gives authenticity, character, and element of familiarity to the brand. But this is not possible by designing anything and everything that caters to your aesthetic.  

A lot of science goes behind making logos. It uses psychology, philosophy, design studies, theory of color, and even geometry to design one modern logo! Combine all these technicalities and you get one logo that looks plain but can do wonders to your brand identity, brand recall, brand awareness, brand loyalty. Sounds amazing right? There are many Logo Design Companies with a team of creative illustrators who understand the deep-rooted context to come up with interesting, captivating, and industry-specific logos to design one for your company.

It is always best to take professional help so you can start your business on the right foot! A successful logo is when the audience can recall the brand just by a glimpse of it.  Can you think of the 3 most recognized globally? Can you recognize any of these brands?

modern logo designs

Before we dive into that, a little history lesson for you. Tracing back to 13th-century potters and stone smiths used to put their emblem to mark ownership on their work. And as the world progressed so did the design and awareness of the logo. As the market began to expand the commercialization of logos began and it dates back to over 600 years back with a few of the brands such as shell (1904) and twinning’s tea (1787) still widely recognized globally.

The only rule from its birth is that ‘The log just be identifiable’ that’s it. Apart from the physical manifestation of the brand the modern logo works as a medium to influence the behavior of an audience too. People attach feelings with the logo; one glimpse and you either pull the customers or creep them out. Think of McDonald’s? And now the Swastika? Can you tell the difference?

A negative feeling towards a logo does not mean it is a bad logo, it is because it reflects the company’s value and characteristics.

Types of logos:

From an audience’s perspective, the logo is simply an abstract design but every color, shape, design, and size serve a different purpose. The modern logo has subtle psychological manipulation power that the audience does not even realize. One type of logo design might not work for others, and that is why there are multiple options to look into

  1. Commercial logos: are professionally designed logos that make your business stand out. Designed with the backing of science, color theory, shape, etc. it acts as a medium of communication.
  2. Brand logo: Most companies are remembered for their logos. And the recall of the brand is dependent on a creatively designed logo that captures the attention of the audience.
  3. Dynamic logo: are the ones that change in sync to the context where it is placed. They are adaptable and can be remodeled accordingly.

Designers and illustrators understand the context and the rich meaning of each characteristic that when blended can result in a successful logo.

Simplicity: the quote ‘less is more’ stands true when designing the logo. The more simplified and refined the logo is, the more identifiable it is compared to a complex and busy logo that loses the message and identification difficulty.

Differentiation: among the plethora of brands with different logos it gets difficult for the audience to pin their attention to one. Your logo design must be distinct and unique to make the most impact.

Memorability: aim to design a logo that people remember. Include simple shapes, colors in context with your brand, unique typography, and play with spaces to make it simple, distinct, and memorable.

Designing and creating a logo is the first step however the perfect flawless execution matters too. As a starting point make sure you understand your business to the core so you can assist the illustrator to design the perfect logo for your brand.

By aamerkhanlodhi

Top-rated Digital Marketer and Freelancer (SEO, Blogging, Link Building, and Google Ads) Co-Founder and CEO: https://beingcounsellor.com Upwork Top-rated Freelancer: https://www.upwork.com/freelancers/~0186102d374accc76a

26 thought on “Modern Logo – How to get a Modern logo design for your business?”
  1. Heya this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if
    you have to manually code with HTML. I’m starting a blog
    soon but have no coding expertise so I wanted to get guidance from someone with
    experience. Any help would be greatly appreciated!

  2. It’s awesome to pay a visit this web page and reading the views
    of all friends concerning this post, while I am also zealous of getting experience.

  3. My coder is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using WordPress on numerous websites for about a year and am anxious about switching to another platform.
    I have heard very good things about blogengine.net.
    Is there a way I can import all my wordpress content into it?
    Any help would be really appreciated!

  4. Today, I went to the beachfront with my children. I found a
    sea shell and gave it to my 4 year old daughter
    and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear
    and screamed. There was a hermit crab inside and it
    pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell
    someone!

  5. Just desire to say your article is as astounding.

    The clearness on your publish is just great and i can think
    you are knowledgeable in this subject. Well with your permission let me to take hold of your RSS feed to keep up to date with drawing close post.
    Thanks 1,000,000 and please continue the rewarding work.

  6. I am sure this piece of writing has touched all the internet viewers, its really really good article on building up new website.

  7. I’ve been surfing online more than three hours today, yet I never found
    any interesting article like yours. It’s pretty worth enough for me.
    In my view, if all site owners and bloggers made good content
    as you did, the web will be a lot more useful than ever before.

  8. I absolutely love your blog and find a lot of your post’s to be
    exactly what I’m looking for. can you offer guest writers to write content
    for you? I wouldn’t mind composing a post or elaborating on a few of the subjects you write in relation to here.

    Again, awesome website!

  9. Hi there! I know this is kind of off topic but I
    was wondering which blog platform are you using for this site?

    I’m getting tired of WordPress because I’ve had problems
    with hackers and I’m looking at alternatives for another platform.
    I would be awesome if you could point me in the direction of a good platform.

  10. Greetings I am so delighted I found your blog, I really found you by error, while I was browsing on Askjeeve for something
    else, Anyways I am here now and would just like to say thank you for a tremendous post and a all round thrilling blog (I also love the theme/design), I don’t have time to read it all at the
    minute but I have bookmarked it and also included your RSS feeds, so when I have time I will be back to
    read much more, Please do keep up the great work.

  11. Hi there, I enjoy reading through your article post.
    I like to write a little comment to support you.

  12. Hello there, You have done a fantastic job. I will definitely digg
    it and personally suggest to my friends. I am sure they’ll be
    benefited from this website.

  13. Hello There. I found your blog using msn. This is
    an extremely well written article. I’ll be sure to bookmark it and come back to read more of your useful
    information. Thanks for the post. I will definitely comeback.

  14. Hello mates, nice paragraph and pleasant arguments commented here,
    I am in fact enjoying by these.

  15. Oh my goodness! Awesome article dude! Thanks, However I am experiencing troubles with your RSS.
    I don’t understand the reason why I cannot join it. Is there anybody else having similar RSS issues?
    Anyone who knows the solution can you kindly respond? Thanx!!

  16. Hi, after reading this remarkable post i aam too glad to share
    my knowledge here with colleagues.

  17. Great goods from you, man. I have understand your
    stuff previous to and you’re just extremely wonderful.
    I really like what you have acquired here, really like what you’re stating and the way in which you say it.
    You make it enjoyable and you still take care of to keep it sensible.
    I can not wait to read much more from you.
    This is actually a terrific site.

  18. Thank you, I have just been looking for info approximately this topic for a while
    and yours is the best I’ve came upon so far. However, what concerning
    the bottom line? Are you sure concerning the supply?

  19. Ahaa, its fastidious dialogue about this piece of writing at this place
    at this weblog, I have read all that, so at this time me also commenting here.

  20. Incredible! This blog looks just like my old
    one! It’s on a entirely different topic but it
    has pretty much the same layout and design. Great choice of colors!

  21. Good way of telling, and pleasant paragraph to take facts regarding my presentation subject, which i am
    going to convey in school.

  22. This site was… how do you say it? Relevant!!
    Finally I have found something that helped me.
    Kudos!

  23. I really love your website.. Great colors & theme. Did you develop this web site yourself? Please reply back as I’m wanting to create my own personal website and would like to know where you got this from or exactly what the theme is named. Thank you!

  24. You completed certain nice points there. I did a search on the theme and found the majority of persons will agree with your blog.

Leave a Reply

Your email address will not be published. Required fields are marked *