Every brand or business has a unique symbol that gives it recognition and character. The audience whether or not they are the target market recognizes and remembers the company because of its emblem or the modern logo. A logo is an embodiment of a company, brand, or product and this is why it holds immense value in every aspect of an organization. Small brand, luxury brand, website, startup; every business needs a logo designing.
It can be considered the first manifestation of the brand. Be it an arched golden M or a bitten apple you can recognize it from afar even if you are not the target audience for the brand; this is the power that logo holds.
A logo is the visual representation of your brand’s identity and the most crucial asset of the company, if designed well it creates a visual stimulus that can translate into long-term sales growth. Consider the storefront, the business designs the entire display each month or season to captivate the attention of the audience and influence them to purchase from the store.
Similarly, a modern logo is a storefront of any brand, it gives authenticity, character, and element of familiarity to the brand. But this is not possible by designing anything and everything that caters to your aesthetic.
A lot of science goes behind making logos. It uses psychology, philosophy, design studies, theory of color, and even geometry to design one modern logo! Combine all these technicalities and you get one logo that looks plain but can do wonders to your brand identity, brand recall, brand awareness, brand loyalty. Sounds amazing right? There are many Logo Design Companies with a team of creative illustrators who understand the deep-rooted context to come up with interesting, captivating, and industry-specific logos to design one for your company.
It is always best to take professional help so you can start your business on the right foot! A successful logo is when the audience can recall the brand just by a glimpse of it. Can you think of the 3 most recognized globally? Can you recognize any of these brands?
What’s the role of a logo?
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Before we dive into that, a little history lesson for you. Tracing back to 13th-century potters and stone smiths used to put their emblem to mark ownership on their work. And as the world progressed so did the design and awareness of the logo. As the market began to expand the commercialization of logos began and it dates back to over 600 years back with a few of the brands such as shell (1904) and twinning’s tea (1787) still widely recognized globally.
The only rule from its birth is that ‘The log just be identifiable’ that’s it. Apart from the physical manifestation of the brand the modern logo works as a medium to influence the behavior of an audience too. People attach feelings with the logo; one glimpse and you either pull the customers or creep them out. Think of McDonald’s? And now the Swastika? Can you tell the difference?
A negative feeling towards a logo does not mean it is a bad logo, it is because it reflects the company’s value and characteristics.
Types of logos:
From an audience’s perspective, the logo is simply an abstract design but every color, shape, design, and size serve a different purpose. The modern logo has subtle psychological manipulation power that the audience does not even realize. One type of logo design might not work for others, and that is why there are multiple options to look into
- Commercial logos: are professionally designed logos that make your business stand out. Designed with the backing of science, color theory, shape, etc. it acts as a medium of communication.
- Brand logo: Most companies are remembered for their logos. And the recall of the brand is dependent on a creatively designed logo that captures the attention of the audience.
- Dynamic logo: are the ones that change in sync to the context where it is placed. They are adaptable and can be remodeled accordingly.
Characteristic of successful modern logo:
Designers and illustrators understand the context and the rich meaning of each characteristic that when blended can result in a successful logo.
Simplicity: the quote ‘less is more’ stands true when designing the logo. The more simplified and refined the logo is, the more identifiable it is compared to a complex and busy logo that loses the message and identification difficulty.
Differentiation: among the plethora of brands with different logos it gets difficult for the audience to pin their attention to one. Your logo design must be distinct and unique to make the most impact.
Memorability: aim to design a logo that people remember. Include simple shapes, colors in context with your brand, unique typography, and play with spaces to make it simple, distinct, and memorable.
Designing and creating a logo is the first step however the perfect flawless execution matters too. As a starting point make sure you understand your business to the core so you can assist the illustrator to design the perfect logo for your brand.