Why Free NFT Airdrops Are More Than Just a Marketing Ploy

An NFT airdrop is a giveaway that sends new NFTs to people who hold specific tokens or coins. They can also be rewarded for following an NFT project, completing social media tasks, or entering a raffle. They create hype and an influx of buyers, which raises prices. Often, the project then tanks and bleeds out.

Community Development

NFT airdrops are free non-fungible token giveaways that distribute NFTs to a group of whitelisted individuals. They’re a popular marketing strategy for NFT projects, artists, and blockchain gaming apps to promote their collection, draw attention, and engage with their community. They can also be a great way to reward community members who fulfill specific criteria, such as sharing a post, joining a Discord community, or signing up for newsletters.

There are many different types of airdrops in Web3. The most common type is a standard airdrop, which rewards people for performing simple tasks, like sharing a post or joining a discord community. Another common type is a crypto airdrop, which happens when a new coin is created. For instance, when Bitcoin hard forked in 2017, all holders of BTC automatically received an equal amount of Bitcoin Cash-BCH in their wallets.

Other NFT airdrops include a Holder-only airdrop, which rewards NFT holders with the creator’s native token. This is usually done to appreciate devoted members of the community and encourage them to continue to support the project. Another popular form of NFT airdrop is a Raffle airdrop, which randomly selects participants and rewards them with the NFTs they’ve earned. Typically, the more NFTs you hold, your chance of winning is higher. NFT airdrops can be fun and rewarding to interact with the community and find new items to add to your collection.

Brand Promotion

NFT airdrops are a popular way for NFT projects, artists, and brands to promote their NFT collections and engage with their communities. These drops give away free non-fungible tokens to whitelisted users or individuals who meet specific requirements. They can also include additional perks for NFT holders. For example, a project might reward its community by giving them an NFT that improves the market value of an existing collectible or adds a new one to the collection.

In addition to NFTs, some projects will drop other digital assets like airdrops. These can include cryptocurrencies and other blockchain tokens. This type of airdrop is often part of a marketing campaign to increase brand recognition and drive traffic to the project’s website or social media pages.

Another method of getting free NFT airdrops is through faucets, which dispense small amounts of tokens in exchange for performing tasks, such as visiting websites or solving captchas. These can be a great way to get started with the crypto market and get accustomed to it.

Many NFTs have been airdropped by celebrities and influencers, including Snoop Dogg, Paris Hilton, and Grimes (Elon Musk’s baby Mama). These NFTs are often used to promote the artist or brand and can have high market value. Some are rare and super valuable, but others are not worth much.


NFT airdrops are a popular method for new and existing NFT projects, artists, and blockchain gaming apps to promote their collections to the public or reward their community with free tokens. But a good NFT airdrop shouldn’t only be about promoting or rewarding; it should also add utility. Utility is a feature or benefit that adds value to a product, service, or collection. Creating and deploying an NFT with a unique and valuable utility can increase the overall value of the token or collectible or even make it a standalone NFT that generates monetary value on its own.

The most common way NFTs are dropped is through standard airdrops that give out tokens for completing tasks, such as joining a Discord community or retweeting a post. These types of airdrops can generate marketing buzz and social media engagement for a project or brand.

Another practical use of NFT airdrops is to reward NFT holders with other collectibles or in-game items. For example, Deskhead’s recent drop of a mutant serum that turns existing Bored Ape NFTs into Mutant Apes is an excellent example of NFT airdrops that add community and monetary value to the collection.

Before participating in any NFT airdrops or giveaways, thoroughly research the projects and individuals involved to avoid scams. Also, be sure to only join in NFT airdrops that require a cryptocurrency wallet that supports the blockchain on which the NFT is hosted. Most NFTs are now minted directly to the user’s cryptocurrency wallet, so only connect your wallet to sites you trust.


An airdrop is the distribution of free tokens to a selected group. These are typically given to NFT holders as a reward or for another purpose. The value of the tickets can vary widely, and some are worth nothing. However, as utility elements are added to NFTs, the value of these tokens can increase significantly.

Airdrops can be used to generate buzz and excitement around a project. They can also be a great way to get new users on board. However, planning an airdrop carefully is essential to add value and utility to the community. It’s also necessary to ensure the process is straightforward to follow.

For example, many NFT projects give away free copies of their game to get users to try them out. This is a great way to build a loyal community and increase game sales. Similarly, some companies offer exclusive airdrops that can be sold for profit. These are often more valuable than standard copies of the game.

Some NFT airdrops require participants to perform specific tasks or fulfill other conditions to be eligible for the reward. If this is the case, checking the site or DApp for legitimacy is a good idea. In addition, be aware that connecting a wallet to a DApp can potentially link your public ID to it, leading to scams and fraud.

By Aamer Khan Lodhi

Top-Rated Freelancer, Digital Marketer, Blogger, SEO, Link Builder

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